Top Natural Cosmetic Oils and Clean Beauty Trends for 2024

The experts at American International Ingredients (Aii) have researched and uncovered the top natural cosmetic oils and clean beauty trends for 2024. The Aii team has conducted a thorough analysis of prominent personal care and cosmetic products in the United States, as well as notable worldwide skin care trends.

According to Grand View Research, the global skin care products market size was estimated at USD 135.83 billion in 2022 and is projected to grow at a compound annual growth rate (CAGR) of 4.7% from 2023 to 2030. An increased demand for creams, lotions, and sunscreens, combined with an expanding e-commerce sector, is expected to further boost the trending skin care market.

The Impact of the Covid-19 Pandemic on the Cosmetic Industry

The COVID-19 pandemic had a significant impact on the beauty and cosmetics industry. Due to strict lockdown measures, which resulted in store closures, sales decreased by 60-70% from March to April 2020 globally. Companies responded by addressing and increasing their production capacities, offering hand sanitizers and other cleaning agents, as consumers spent less money on beauty and personal care products during the pandemic.

What are Clean Beauty Products?

While there is no exact definition for “clean beauty,” they are commonly defined as cosmetics, fragrances, hair care, and skin care products that are free from formaldehyde, parabens, and phthalates, among other chemicals.

In response to consumers demanding cleaner, more natural products, personal care and cosmetic companies are beginning to shift their focus towards the new industry standard – “clean beauty” products. The global clean beauty market size was estimated at USD 8.25 billion in 2023 and is projected to grow at a CAGR of 14.8% from 2024 to 2030, according to Grand View Research.

Natural Oils as Replacements for Other Ingredients

For manufacturers looking to use oils to replace synthetic or other less desirable ingredients, here are a few examples of products that can be used with natural and organic oils:

• Avocado Oil

• Coconut Oil

• Jojoba Oil

• Olive Oil

• Sunflower Oil

For questions regarding oils pricing, fill out the price request form linked below. For complete technical specifications and other inquiries, please contact one of our sales representatives.

Oils Distributor & Supplier Information

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For a further breakdown on these popular natural and organic oils, continue reading below:

Popular Natural & Organic Oils

Avocado Oil

Avocado Oil Benefits

contains high vitamin content; is thick; used for all skin types

Avocado Oil Uses as an Ingredient Replacement

• Facial Moisturizers: Rich in fatty acids and vitamins, avocado oil is a common ingredient in creams and lotions for dry or sensitive skin, replacing various mineral oils.
• Eye Creams: Avocado oil, with its nourishing properties, is used in eye creams, which provides hydration without the need for synthetic fillers.
• Hand Creams: Avocado oil is used in creams for its ability to moisturize and repair dry and damaged skin.

Avocado Oil Distributor & Supplier Information

For questions regarding avocado oil pricing, please fill out the price request form linked below. For complete technical ingredient specifications and other inquiries, please contact one of our sales representatives.

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For information on avocado oil use in the food and beverage industry, please visit the link below.

Avocado Oil – American International Foods, Inc.

Coconut Oil

Coconut Oil Benefits

Moisturizes; for dry skin and hair; replaces the skin barrier; reduces inflammation

Coconut Oil Uses as an Ingredient Replacement

• Lip Balm: Coconut oil is commonly used as a base for lip balms, which can provide hydration without the use of synthetic fragrances or waxes.
• Hair Care: As a natural alternative to silicone-based ingredients, shampoos and conditioners may use coconut oil to add shine and smoothness to hair.
• Moisturizers: Coconut oil can be used to replace petroleum-based products in body lotions and creams.

Coconut Oil Distributor & Supplier Information

For questions regarding coconut oil pricing, please fill out the price request form linked below. For complete technical ingredient specifications and other inquiries, please contact one of our sales representatives.

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For information on coconut oil use in the food and beverage industry, please visit the link below.

Coconut Oil – American International Foods, Inc.

Jojoba Oil

Jojoba Oil Benefits

improves complexion and moisturizes all skin types; skin barrier repair; improves absorption of topical medications; similar to sebum which is an oil that is naturally produced by the skin

Jojoba Oil Uses as an Ingredient Replacement

• Facial Oils: Mimicking the skin’s natural sebum, jojoba oil is a popular ingredient in facial oils and serums.
• Cleansers: Jojoba oil can be used in oil-based cleansers as an alternative to surfactants. It can help to cleanse the skin while maintaining moisture.
• Makeup Remover: Jojoba oil is used as a gentle makeup remover, replacing alcohol-based cleansing products.

Jojoba Oil Distributor & Supplier Information

For questions regarding jojoba oil pricing, please fill out the price request form linked below. For complete technical ingredient specifications and other inquiries, please contact one of our sales representatives.

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Olive Oil

Olive Oil Benefits

moisturizes and rejuvenates; anti-aging properties; strong scent; for dry and mature skin; contains vitamins A, D, E, and K.

Olive Oil Uses as an Ingredient Replacement

• Soaps: Olive oil is a common ingredient in Castile soap, which acts as a gentle cleanser without the use of synthetic detergents.
• Hair Treatments: As a natural alternative to the use of chemical conditioners, olive oil is used in deep conditioning treatments.
• Body Scrubs: By adding sugar or salt, olive oil forms the base of natural exfoliating scrubs.

Olive Oil Distributor & Supplier Information

For questions regarding olive oil pricing, please fill out the price request form linked below. For complete technical ingredient specifications and other inquiries, please contact one of our sales representatives.

Contact A Sales Rep Price Request Form

For information on olive oil use in the food and beverage industry, please visit the link below.

Olive Oil – American International Foods, Inc.

Sunflower Oil

Sunflower Oil Benefits

used for face and body wash products; highly absorbent; offers skin barrier protection; has several beneficial compounds including oleic and linoleic acid

Sunflower Oil Uses as an Ingredient Replacement

• Sunscreens: Sunflower oil can be used as a natural sunscreen base as an alternative to synthetic oils.
• Body Oils: With a light and easily absorbed formula, sunflower oil is a common ingredient in body oils, replacing heavier oils.
• Massage Oils: Sunflower oil is popular in massage oils for its smooth texture and non-greasy feel.

Sunflower Oil Distributor & Supplier Information

For questions regarding sunflower oil pricing, please fill out the price request form linked below. For complete technical ingredient specifications and other inquiries, please contact one of our sales representatives.

Contact A Sales Rep Price Request Form

For information on sunflower oil use in the food and beverage industry, please visit the link below.

Sunflower Oil – American International Foods, Inc.

Gen Z Impact on Natural and Organic Clean Beauty Products

Born between 1997 and 2012, Generation Z, commonly known as Gen Zers, has shown a strong preference for natural and organic products, particularly in the personal care and cosmetic industries. Driven by their desire for sustainability and ethical consumption, 73% of Gen Zers are willing to pay more for sustainable products, according to a study by First Insight.

Clean beauty products currently do not have any standard industry regulations. Because of this lack of oversight, customers are taking the initiative to research which clean beauty products are the best to purchase for their individual needs. According to Ulta’s annual ESG report, 50% of Gen Zers closely inspect beauty and personal care product ingredients before purchasing.

50% of Gen Zers turn to social media when it comes to purchasing makeup. 75% use TikTok as an information source, according to Circana data. The #cleanbeauty tag on TikTok has over 2 billion views and 5.6 million hashtag views on Instagram as of October 2023.

Consumer Demand for Natural & Organic Ingredients

What This Means for Product Manufacturers

The increasing consumer demand for natural and organic ingredients plays an important role in product manufacturing in cosmetics, personal care, and household products. Here’s how this growing trend impacts product manufacturers:

Product Formulation and Innovation

• Clean Label Products: Now more than ever, consumers are paying more attention to ingredient lists, preferring natural, simple, and recognizable ingredients in their personal care and cosmetic products. To meet these preferences, manufacturers are reformulating existing products or developing new ones to meet the shifting consumer demand.

Ingredient Sourcing and Supply Chain Adjustments

• Sustainable Sourcing: With manufacturers looking to source sustainably produced organic and natural ingredients, this can often lead to higher costs or supply chain complexities.
• Transparency and Traceability: Manufacturers must ensure traceability throughout the supply chain as consumers are becoming more aware and concerned about ingredient sourcing.

Certifications and Compliance

• Organic and Natural Certifications: USDA Organic, Non-GMO Project Verified, or other natural product certifications have become critical for product manufacturers. These certifications help build consumer trust by requiring compliance with stringent standards.
• Regulatory Compliance: As governments increasingly regulate claims around “natural” and “organic” labeling, manufacturers must ensure they meet the legal definitions and standards for their products in their target markets.

Pricing and Product Quality

• Premium Pricing: Natural and organic products come with higher production costs, which can lead to higher prices. Manufacturers must balance their pricing strategies to remain competitive while justifying the premium price to consumers. To keep costs down while maintaining product quality, manufacturers will need to innovate and invest in superior production and supply chain management.

Market Challenges and Opportunities

• Market Challenges: The market for natural and organic products continues to be competitive. Manufacturers must differentiate their products from others by using unique ingredient combinations.
• Consumer Trust: Production and sourcing transparency leads to greater consumer trust and brand loyalty but also requires honesty from product manufacturers. Brands need to communicate the value of natural and organic ingredients by focusing on potential health benefits.

The shift towards natural and organic ingredients reflects a broader movement towards consumer health and sourcing awareness. By adapting to the consumer demand for product innovation, manufacturers can tap into a growing market segment and build a stronger consumer connection.

About American International Ingredients – A Natural & Organic Ingredient Supplier

American International Ingredients is part of a family of companies that has helped manufacturers solve ingredient problems & streamline supply chain operations for over 25 years. It is our mission to perpetually create unsurpassed value in the ingredient distribution business. We leverage our relationships with top organic ingredient manufacturers across the globe to be a low-cost supplier to your operation. We provide our customers with unparalleled industry knowledge, personalized supply chain solutions, and a complete product line comprised of more than 2500 personal care & cosmetic ingredients.